The Express Atelier
A custom brand and Squarespace website powered by clarity, style, and strategy.
This is for the founder who's ready to move swiftly, confidently, and beautifully to create a brand and site that aligns with your vision, attracts your dream clients, and allows your business to flow with ease.
Branding + Websites
●
Express Atelier
●
Branding + Websites ● Express Atelier ●
What is Express Atelier?
Express Atelier is a calm, streamlined, brand and web design experience that gives you everything you need to launch with confidence in 3-4 weeks.
It’s perfect for creative entrepreneurs who need to move quickly without the stress - just clear direction, supportive collaboration, and a beautiful result that feels like home for your business.
What you get:
✔ Intelligent strategy
✔ Beautiful visual styling
✔ Mini brand identity - logo, colour palette, fonts, brand element - delivered as a gorgeous brand board you can reference across everything you create
✔ Custom Squarespace website up to 7 pages, designed around the unique shape of your business, not squeezed into a template
✔ Copy templates and basic keyword guidance for every page, so you know exactly what to write
✔ Thoughtful and conversion-focused design that guides your ideal clients naturally toward working with you
✔ SEO-ready foundations, clean structure, keywords and optimised page hierarchy to help you get found
✔ Seamless booking integration, so the path from "I'm interested" to "I'm booked" is effortless
✔ A site that feels as beautiful on mobile as it does on desktop
✔ A brand questionnaire and 1-hour strategy call before we begin, so every design decision is grounded in clarity
✔ A comprehensive training session so you feel confident and capable managing your site yourself
✔ Two weeks of post-launch support — questions, small tweaks, or a Loom walkthrough
This is strategic design done differently - calm, clear, aligned, and ready to attract your dream clients.
Who It’s For
The Express Atelier is designed for the founder who is:
✔ Clear on their offers and ready to launch
✔ Done with DIY templates that don't fit
✔ Craving a clean, professional site that finally feels like them
✔ Willing to collaborate and provide materials promptly
✔ Excited to move quickly with intention and ease
You don't need to be 'further along', you just need to be ready to show up and shine.
The Process
-
Discovery call to ensure we're a good fit
Sign the contract and pay the deposit to reserve your project dates
Complete a detailed questionnaire
Gather your images and existing brand assets (if you have them)
-
1-hour strategy call to align on goals, ideal clients, brand direction, and site structure
I provide keyword guidance and copy templates for each page
You write your copy using my templates, OR add my Copy Optimisation add-on (from £600), OR work with a recommended copywriter
I begin developing your mini brand identity based on our call and your questionnaire
-
I develop your mini brand identity (logo, colour palette, fonts, brand element)
Custom Squarespace website design (up to 7 pages)
Mobile-optimized, SEO-ready structure, conversion-focused design
Booking integration (Acuity/Squarespace Scheduling)
Clear CTAs, strategic layouts, trust-building elements
One round of refinements based on your feedback
Website training session so you can manage updates
-
Site goes live!
2 weeks of post-launch support (email questions, small fixes if needed, Loom tutorials)
My process is well tested, guided, collaborative, clearly structured and calm.
Before vs After
Before
“My site doesn’t reflect the quality of my work.”
“I’m constantly tweaking, never satisfied.”
“Templates don’t fit my content or my vision.”
“I’m stuck in decision fatigue and spinning my wheels.”
After
A polished website that feels like your online home.
A clear, strategic structure that supports your goals.
Confidence in sharing your website links with the world.
Real business momentum - without the overwhelm.
This is more than a pretty website. It’s a reset, a launchpad and a reclamation of how you show up online.
What’s Not Included
Express Atelier is focused and streamlined. But if you need more support, don’t worry, I’ve got you covered. Here are the additional services that are available separately:
✔ Website copywriting and optimisation
✔ Advanced Acuity booking setup
✔ Email automation sequences
✔ Additional pages
✔ Launch Support Package
✔ Marketing Support Retainer
✔ Social media templates
Everything you need, from first impression to long after launch.
FAQ’s
-
I provide copy templates and basic keyword guidance for each page to help structure your content and support SEO.
You have three options for copy:
1. Write your copy using my templates and keyword guidance (included).
2. Add Copy Optimisation (from £600). You provide rough copy, I edit and refine it with AI for SEO and clarity.
3. Work with a professional copywriter. Express Atelier focuses on design and structure. Full site copywriting from scratch is considered to be a separate project. -
After booking, you'll complete a detailed questionnaire and gather:
- Images (headshots, brand photos, product images)
- Existing brand assets if you have them (logo, colors, fonts)
- Your final or rough copy/key points for each page (after our strategy call)
I'll guide you through exactly what's needed and when—no guesswork or stress.
-
Express Atelier projects are completed in 3-4 weeks from start to launch. I typically book 2-4 weeks out depending on my availability, so total timeline from inquiry to launch is usually 5-8 weeks. Book a discovery call to check my current availability.
-
Yes. Payment is split into three installments:
30% deposit to reserve your project dates
35% before our strategy call (project kickoff)
35% before handover + launch
This makes the investment more manageable while keeping the project moving smoothly. -
You'll receive 2 weeks of post-launch support via email. This includes answering questions, helping with small fixes, and creating Loom video tutorials.
After 2 weeks, ongoing support is available at £65/hour.
You can also add on my Marketing Support Retainer for monthly blog and social media posts, local SEO targetting and analytics. -
Yes! Additional pages are £250-600 each depending on complexity. Or if you know upfront you'll need 8-10+ pages with more complex functionality, we can discuss whether a custom package makes more sense.
-
Express Atelier includes basic booking integration (Acuity or Calendly for simple appointments).
If you need multiple services, packages, complex scheduling rules, intake forms, or email follow ups, Advanced Booking Setup is available as an add-on.
Client Stories
Here’s what happens when strategy meets design.
-
![]()
It's such a breath of fresh air to receive designs that I love.
Truly beautiful graphics. Absolutely gorgeous, and spot on in so many ways. I feel seen, heard, understood - and in the hands of a talented designer.
It's such a breath of fresh air to receive designs that I love, I really enjoy your work.
Your designs *chefs kiss // Your process, this beautiful, organized back and forth = ahhhh, nice. The feeling of genuinely enjoying what I see each time I receive a deliverable from you, SO lovely.
Jen O’Deay -
![]()
I was really impressed with Steph’s ability to take feedback on board and create something that felt very me.
I was really impressed with Steph’s ability to take feedback on board and create something that felt very me - I'm so happy to have gained more than just a sales page.
Steph was efficient and organised, receptive to feedback and easy to work with. The process was easy to follow and I was updated throughout with progress.
I’ve moved forward faster than I would have otherwise and I'd definitely recommend Then She Created to anyone looking for a new sales page or website.Natalie De Luca
-
![]()
If you want someone who’s not only talented but genuinely cares about helping you bring your vision to life, Steph’s your person.
Steph was an absolute lifesaver when it came to my website! From the very start, she just got what I was trying to do — she took the time to really understand my business, my tone, and what I wanted the site to feel like.
Her knowledge and attention to detail were incredible.
She saved me so much time and stress. Steph didn’t just make the website look great — she made it work for me.
She really went above and beyond in every way, and I couldn’t be happier with how it all turned out. If you want someone who’s not only talented but genuinely cares about helping you bring your vision to life, Steph’s your person.
Maisie Aird
-
![]()
I absolutely love working with you!
A massive thank you to Steph fordesigning this guidebook with me, as well as my beautiful landing page - I absolutely love working with you!
Alice Kingsnorth
-
![]()
I loved working with Steph, the way she brought my vision to life was amazing.
I really wanted a sales page where the design would support conversions and I really wanted to update my website to Squarespace 7.1 but the thought of recreating everything was so overwhelming.
I was sold on working with Steph during our initial conversation. I loved the way she listened, already had ideas, and saw what I needed. I love my newly updated website. And all the tips and tricks she showed me will make editing/creating things so much easier!
I loved working with Steph, the way she brought my vision to life and created something so much more polished than I could have was amazing. She is such a pleasure to collaborate with and I’m thrilled with the final result.
Jess Drury -
![]()
She is super talented, knowledgeable about Squarespace and a pleasure to work with.
Steph put together an amazing website for me in less than a week. She is super talented, knowledgeable about Squarespace and a pleasure to work with.
She helped me navigate and organise my copy and product offerings in a way that made sense visually and helped me see my business in a whole new light!
Shea Keats -
![]()
Steph’s logical and methodical approach helped guide me through.
Steph completed my branding and I couldn’t be happier with the results. Being new to branding, Steph’s logical and methodical approach helped guide me through seemingly limitless options to achieve a branding I’m excited to use to represent my business. They are vibrant, crisp and clean just as I wanted.
Through every interaction, Steph was not only a skilled designer but also a highly personable and results-oriented professional.
Maribeth Evezich -
![]()
She is super talented, knowledgeable about Squarespace and a pleasure to work with
Steph was amazing to work with on our website build. She spent time learning about the business and our mission statement and really understood what we wanted to achieve with our site. Her insights into marketing and engagement were invaluable.
Steph quickly understood our vision and put together a site that truly encapsulated the heart of our business.
Emma Janse van Rensburg -
![]()
A good, comprehensive strategy was in order.
I couldn’t pinpoint what was wrong with my site or what could be changed. A good, comprehensive strategy was in order.
Steph gently told me all the things that needed to change in order for the website to work for me in a way that was actionable and made sense for me and my business.
Adriana Gonzalez Hudson -
![]()
Thanks to Steph I've increased my conversions and decreased my bounce rate.
Steph is absolutely amazing and such a talent! She helped me take my website from pretty but pointless to gorgeous with a purpose.
Thanks to Steph I've increased my conversions and decreased my bounce rate.
Megan Wallace -
![]()
Steph’s audit report was a goldmine!
Steph reviewed my homepage. She made so much sense AND has freakin’ eye for detail. Her report was a goldmine!
Angie S
Your Next Steps
You bring the business vision, I’ll bring the design magic.
If you’re ready for a beautiful, strategic website built to reflect your brilliance and guide your dream clients to an unequivocal “yes!” then the Express Atelier is your next move.
I take on just 2 clients per month to ensure full focus and attention.
View the Portfolio
Brands and websites designed to feel considered, strategic, and unmistakably theirs.
Client
The Atlas Project
Year
01/01/0001
Year
01/01/0001
Client
The Echo Project