Strategic Branding & Website Design
Because the best websites don't convince people.
They reassure the right people they've found exactly who they were looking for.
Branding
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Websites
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Systems
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Marketing
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Branding ● Websites ● Systems ● Marketing ●
Your business has evolved, but your website is still telling your old story.
Your audience isn’t just trying to decide whether you can do the job. They're asking themselves:
Can I trust you?
Do I connect with the way you think?
Will you understand what I'm trying to build?
How will it feel to work with you?
They're choosing more than just your service.
They're choosing your experience. Your perspective. Your way of thinking.
They're choosing you.
And your website should make that choice easy.
I create strategic brands and websites that help your audience recognise what makes you different, trust your approach, and understand why you're the right person to help them
…long before they've even made an enquiry.
Every business is different. Here's how I can help.
Wherever you are right now, we'll find the approach that's right for where you are today and build out strong foundations for the wonderful things coming next.
The Signature Atelier
A bespoke branding and website experience that uncovers the depth of your expertise and translates it into a timeless online presence.
The Express Atelier
A focused branding and website experience that weaves together thoughtful strategy and beautiful design, so you can move your business forward with confidence and real momentum.
The Audit Atelier
A supportive, strategic brand and website review that replaces uncertainty with clarity, direction and a practical plan for what comes next.
The Atelier Collection
Thoughtful marketing, design and intelligent systems that help the right people find you, trust you and choose you.
Thoughtfully crafted. Distinctly yours.
Every project begins with understanding what makes a business different.
The work that follows simply helps other people see it too.
What it’s like to work together.
The finished website is only part of the story. Here's what clients remember most.
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It's such a breath of fresh air to receive designs that I love.
Truly beautiful graphics. Absolutely gorgeous, and spot on in so many ways. I feel seen, heard, understood - and in the hands of a talented designer.
It's such a breath of fresh air to receive designs that I love, I really enjoy your work.
Your designs *chefs kiss // Your process, this beautiful, organized back and forth = ahhhh, nice. The feeling of genuinely enjoying what I see each time I receive a deliverable from you, SO lovely.Jen O’Deay
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I was really impressed with Steph’s ability to take feedback on board and create something that felt very me.
I was really impressed with Steph’s ability to take feedback on board and create something that felt very me - I'm so happy to have gained more than just a sales page.
Steph was efficient and organised, receptive to feedback and easy to work with. The process was easy to follow and I was updated throughout with progress.
I’ve moved forward faster than I would have otherwise and I'd definitely recommend Then She Created to anyone looking for a new sales page or website.Natalie De Luca
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If you want someone who’s not only talented but genuinely cares about helping you bring your vision to life, Steph’s your person.
From the very start, Steph just got what I was trying to do — she took the time to really understand my business and what I wanted the site to feel like.
Her knowledge and attention to detail were incredible and she was so approachable throughout. She saved me so much time and stress. Steph didn’t just make the website look great — she made it work for me.
I couldn’t be happier with how it all turned out. If you want someone who’s not only talented but genuinely cares about helping you bring your vision to life, Steph’s your person.
Maisie Aird
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I absolutely love working with you!
A massive thank you to Steph for designing this guidebook with me, as well as my beautiful landing page - I absolutely love working with you!
Alice Kingsnorth -
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I loved working with Steph, the way she brought my vision to life was amazing.
I really wanted a sales page where the design would support conversions and I really wanted to update my website to Squarespace 7.1 but the thought of recreating everything was so overwhelming.
I was sold on working with Steph during our initial conversation. I loved the way she listened, already had ideas, and saw what I needed. I love my newly updated website. And all the tips and tricks she showed me will make editing/creating things so much easier!
I loved working with Steph, the way she brought my vision to life and created something so much more polished than I could have was amazing. She is such a pleasure to collaborate with and I’m thrilled with the final result.
Jess Drury -
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She is super talented, knowledgeable about Squarespace and a pleasure to work with.
Steph put together an amazing website for me in less than a week. She is super talented, knowledgeable about Squarespace and a pleasure to work with.
She helped me navigate and organise my copy and product offerings in a way that made sense visually and helped me see my business in a whole new light!
Shea Keats -
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Steph’s logical and methodical approach helped guide me through.
Steph completed my branding and I couldn’t be happier with the results. Being new to branding, Steph’s logical and methodical approach helped guide me through seemingly limitless options to achieve a branding I’m excited to use to represent my business. They are vibrant, crisp and clean just as I wanted.
Through every interaction, Steph was not only a skilled designer but also a highly personable and results-oriented professional.
Maribeth Evezich -
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She is super talented, knowledgeable about Squarespace and a pleasure to work with
Steph was amazing to work with on our website build. She spent time learning about the business and our mission statement and really understood what we wanted to achieve with our site. Her insights into marketing and engagement were invaluable.
Steph quickly understood our vision and put together a site that truly encapsulated the heart of our business.
Emma Janse van Rensburg -
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A good, comprehensive strategy was in order.
I couldn’t pinpoint what was wrong with my site or what could be changed. A good, comprehensive strategy was in order.
Steph gently told me all the things that needed to change in order for the website to work for me in a way that was actionable and made sense for me and my business.
Adriana Gonzalez Hudson -
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Thanks to Steph I've increased my conversions and decreased my bounce rate.
Steph is absolutely amazing and such a talent! She helped me take my website from pretty but pointless to gorgeous with a purpose.
Thanks to Steph I've increased my conversions and decreased my bounce rate.
Megan Wallace -
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Steph’s audit report was a goldmine!
Steph reviewed my homepage. She made so much sense AND has freakin’ eye for detail. Her report was a goldmine!
Angie S
Ready for a website that finally feels like you?
Together, we'll create a brand and website you're proud to share, and that your future clients feel confident choosing.
Let's begin your next chapter.
I BELIEVE IN
The Art of thoughtful Design.
Stories That speak Before you Say a Word.
Intention Woven Into Every detail.
Strong Foundations.
The power of Beauty and Strategy in Harmony.
A Brand That Feels Like home.
Studio Notes
Observations on branding, websites, business and building something meaningful.
